Xiangzhen Lü

Ming Pao Weekly Magazine (iPad)
Dec 2012

ABOUT

Introduction

Ming Pao Weekly has been Hong Kong's leading lifestyle magazine for over 40 years. While I was working there, they asked me: how this traditional magazine could be transformed into a digital format for iPad?

My ideas

A shortcut solution could be to publish the magazine as a PDF. It results in an awkward experience that does not take any advantage of iPad. Therefore I decide to dig into iPad's biggest advantage instead: interactivity.

Outcomes

Demo: iPad Magazine (03:23)

GALLERY

PREVIEW